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BUS 339 Week 5 Final Marketing Research Paper 2 Sets

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International Topics in Marketing Research. Review the web sites of at least three of the marketing research firms listed in Table 2.1 near the beginning of Chapter 2 in your text. What international topics and issues are they discussing? Respond to at least two of your classmates’ postings.

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Report Writing. What is the function of the “limitations” section of a marketing research report? What limitations exist in the marketing research project you designed for your Final Paper? Respond to at least two of your classmates.

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If we were to graph two variables, let’s say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is:

If we were to graph two variables, let’s say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is:

If you have five friends who tell you they all have had great experience with their purchase of a Chevrolet, and you used this evidence to decide to buy a Chevrolet, you would be using:

When a researcher wants to compare the averages of several (more than two) groups he or she should use:

The most commonly used level of confidence when calculating a confidence interval is:

Which type of relationship is described by the formula: y = a + bx?

In conducting tests of differences between two percentages:

The generalization process is often referred to as:

The chi-square test is useful for determining:

If a researcher wishes to have a 95% confidence interval, he or she should use a Z value of:

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You have been asked to come up with a new ad campaign for a national pizza chain.  You would like to target both young adults and families with children, but you don’t have the budget for two separate campaigns.  What are some variables that you could measure and how would you analyze them to determine how these two groups are alike or different to decide what features you want to emphasize in your campaign?

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BUS 339 Week 3 Quiz New Work

Since most consumers want a car with excellent fuel economy, wouldn’t you agree your next car will be a hybrid?” is an example of:

In the question, “Do you always buy electronic products from Dell?” Which word is one of the “words to avoid in question development?”

____________ is some list of all the members of the population.

A(n) _____________ is the vehicle used to pose questions that the researcher wants respondents to answer.

Which of the following refers to a dry run of the survey on a small, representative set of respondents to reveal errors in the questionnaire?

Question bias is defined as:

Which sampling method is not based on fairness, equity or equal chance?

A mall survey is an example of:

Which of the following is the best description of data analysis?

Computing the average number of dollars college students have on their credit card balances exemplifies:

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Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the sampling process lead to a bias or error in your data if you sampled this population? Respond to at least two of your classmates’ postings.

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Research Objectives & Data Analysis. Read the report BLS Spotlight on Statistics: Women at Work on the Bureau of Labor Statistics site. Find an example of each of the four research objectives listed in Table 11.1 at the beginning of Chapter 11 in your text. You should support your answer using the description of data analysis that is appropriate to each type of research, but you do not need to show the precise form of statistical analysis that was used to prepare the data. Respond to at least two of your classmates’ postings.

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Which of the following would be classified as a part of internal secondary data?

What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what are their attitudes toward the company, and who is the competition?

Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?

In an experiment, which type of variable does a researcher have control and wishes to manipulate?

Which of the following is most true about research designs?

Which of the following was NOT discussed as a disadvantage of using secondary data?

Standardized services differ from syndicated data services in that in the former each client is provided with:

Experience surveys are used in which of the following ways?

If you wanted to locate an article in a periodical on a subject you would find themit in:

A form of external, secondary data that is supplied from a common database to subscribers for a service fee is:

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